About
Paula Varsalona is a custom, American, made to order couturier in Bridal and Special Occasion Designer Gowns. Paula has a passion for designing and the reputation to prove it. Check out our 5 star reviews!!
When visiting The Paula Varsalona NYC Atelier flagship location, you can expect to create a one of a kind, made to order designer gown. During your initial consultation, we will look at your inspirational ideas, photos and fabrics to create a look that complements your body and style. Paula will work with each client to design a dress that highlights the beauty of their body.
In our NYC Atelier each client is offered the highest level of customer service, including no limitations to fabric, color, and embellishment choices, fine fabrics and our famous Made in America couture quality craftsmanship.
Since custom designed gowns are truly unique and are made right in our NYC Design House by trained professionals prices can vary greatly. Pricing depends on several factors like style, labor intensive designs, fabric choices, and dress embellishments. We ask that you schedule a consultation with us here or visit our hand selected approved retail locations for a truly personalized experience with the Paula Varsalona brand. Don't miss an opportunity to save on your custom gown, many of our trunk show shop owners offer a discount when purchased during an exclusive Paula Varsalona Trunk Show!
Sustainability for Eco-Conscious Customers:
For our modern, ethically minded customers who are looking for luxury designs using sustainable fabrics you have come to the right place. Each gown is handmade to order right here in our NYC Design & Production House. It is at the absolute core of our business and a passion for all of us to ensure we deliver the best and most personalized experience possible. Our made to order designs ensure there is no overproduction or associated waste.
To LEARN MORE visit and shop our New York City Showroom!
we are located at
552 Seventh Avenue - Suite 602
New York, NY 10018
t: 212-221-5600
e: askpaula@paulavarsalona.com
BY APPOINTMENT ONLY