Exploring Eco-Responsible Techniques in Event Floristry at the Majestic Manoir Hovey in Estrie

From Field to Event: Enfants Sauvages' Jean-Noël Kapferer, a luxury marketing expert, has often addressed the issue of the link between social responsibility and luxury. According to him, luxury is not only a question of exceptional products but also of an intimate relationship with strong and lasting values. In his work, Kapferer emphasizes that luxury has always been associated with exclusivity, rarity, and quality, but these notions can be transformed to integrate responsible and ethical practices. This reflection fueled the creation of a particularly neat styled shoot, born from the inspiration of the concepts evoked by Kapferer. This styled shoot was part of a two-day workshop organized by the floral design studio Enfants Sauvages. Designed for professional florists wishing to refine their style and explore eco-responsible techniques in event floristry, this workshop took place at the majestic Manoir Hovey in Estrie, on the shores of Lake Massawippi. These choices reflected both the European spirit and the majesty of the place, creating an elegant, natural, and authentic atmosphere, perfectly aligned with the vision of sustainable floristry. The studio made the ethical and aesthetic choice to use only local flowers. This choice supports the region's producers while offering exclusive varieties, not found elsewhere on the market. Rather than limiting itself to the standardized varieties of wholesalers, the studio delves into a world of 40,000 varieties of English roses and other flowers with unique characters. These flowers, with dancing stems and colors chosen directly from the grove, offer a more authentic and natural palette, far from the predictable colors of a catalog. The profusion and richness of the floral material used in this styled shoot reflect a particular care given to quality and originality. Some of these flowers were grown especially for the event, thus highlighting the studio's desire to free itself from market conventions by offering rare and personalized floral compositions. This choice enriches the style of the shoot, giving it an unequaled depth and richness.

Perched on the shores of Lake Massawippi in the heart of Quebec’s Estrie region, Manoir Hovey embodies the perfect marriage of refinement and serenity. Classified as a Relais & Châteaux, this historic estate offers a unique atmosphere, blending European refinement with Quebec authenticity. Its lush gardens, breathtaking views of the lake, and timeless architecture make it an ideal setting for weddings and exceptional events. Every detail, from the sophisticated interiors to the surrounding natural beauty, invites you to escape and celebrate in a setting that is both majestic and intimate.

Soft hues from the architectural surroundings to the subtle glow of candlelight, paired with the elegance of Gustave Sabre White Flatware and Tan Stripe Stonewash Linen Napkins, gently echo throughout the design, creating a harmonious backdrop that allows the vibrant blooms of late summer to truly shine in the centerpieces. The gentle harmony of texture and color invites a sense of calm, while the bold blooms bring a touch of joy and vitality to the table. It’s a perfect balance of timeless elegance and seasonal warmth—capturing the essence of late summer’s fleeting beauty.

If I had to choose, I’d say the flatware from Simply Beautiful Decor is my absolute favorite. There's something so effortlessly chic and modern about it—it's the perfect example of how the right design element can be elevated simply by pairing it with the pieces that best complement it. A subtle touch that makes all the difference in a beautifully curated tablescape

Creativity often springs from the spontaneity of trial and error. Initially, the tablescape design felt like it needed a rich, textured element, something like nuts, so I filled my grocery bags with a variety of them —pistachios, pine nuts, hazelnuts, hickory nuts, you name it. And, as the design unfolded, it became clear: the walnut was the perfect choice. Its earthy elegance brought a sense of luxe and refinement to the table, effortlessly complementing the overall mood and elevating the entire arrangement.