6 Reasons Why Attending Elite Workshops are Majorly Beneficial for Your Biz

1. EDUCATION

An opportunity to learn from the industry’s best is priceless. In the event world, most of our education is gained on the job. We learn lessons through experience, and let’s be honest, often time lessons are learned the hard way. A professional workshop is the chance to look inside another’s time-tested approach to weddings to give you insight you wouldn’t otherwise receive.

“A week of mentoring, transparency, and learning from the best is truly a once in a lifetime experience! Laurie, the LASE team, and industry experts are all incredibly supportive, providing tangible advice and guidance to drive your business forward.” -- Jenny Schneider, Jenny Schneider Events

2. INSPIRATION

In preparing for the Wedding Planner Masterclass, I spend countless hours trying to curate an immersive experience that feels truly special. I want the opportunity to show attendees wedding design elements they’ve never seen before, to help inspire them to try new things in their careers.

“We saw a lot of beautiful things like tabletops, set ups and models; socialized in the most amazing setting; ate incredible food; and got to interact with brilliant vendors creating amazing spaces for you to be in awe of.” -- Dani Blasena, Haute Fetes

3. ONE-ON-ONE MENTORSHIP

The most helpful part of a professional workshop is getting direct advice on your business and a chance to get your specific questions answered. I schedule individual one-on-one time with each attendee, as well as time for them to speak to some of our select guest speakers. In those sessions, they can have a portfolio review, branding discussions, pricing questions, competitive advice and more. After the Masterclass week, I make myself available to attendees to continue these types of discussions as they arise in their careers.

“The most invaluable part of the Masterclass was that it didn’t end after the workshop. Laurie continues to be a mentor and friend for me and my business in ways that money can’t buy.” -- Tory Smith, Smith + James Events

4. CAMARADERIE

Bringing together like-minded planners from around the country gives them a chance to learn from, teach and befriend fellow planners with very similar goals and challenges. Meeting planners who are in, or have been in, your shoes, and who understand your challenges can offer you long-term support to your business.

“The group of women who came to learn were encouraging and inspiring. Everyone was kind, inclusive, supportive and I felt like I had finally found people who understood the thoughts that are constantly running through my head. I had never had that before.” -- Danielle DeMarco, Danielle DeMarco Events

5. PROMOTION OF YOUR BUSINESS

The vendors who speak at workshops typically have huge social media followings, and attendance at our workshop gains you association with these influencers. Everyone at our Masterclass posts with the #weddingplannermasterclass hashtag, so when attendees post to this hashtag as well, their Instagram account gets instant visibility to a new group of followers. Our workshop has also utilized Instagram contests to award outstanding images from students, helping them gain followers as well.

6. A RETREAT

In business, inertia can often be our enemy. We find ourselves constantly on the go, keeping up with clients, and sometimes just trying to get through the day. A workshop is a chance to press pause, taking a step back from the day-to-day to really evaluate your goals, your intentions and your future. In planning the Masterclass, I look for a venue that is luxurious, intimate, peaceful and a little secluded from the outside world. This calm environment allows students to be mindful and present in what they’re seeking, and the result is a much richer experience out of these four days together.