If you don’t have much experience with flowers, finding your floral style can feel intimidating. The good news? There’s no need to become a student of flowers or to start from scratch. In fact, most fine art designers are more interested in interpreting you and the personal style you have already cultivated. As you look for floral inspiration, look to the styles and spaces you already love. Today we’re breaking down the different places to find the best inspo for your bloom-board, with a few tips on how to peruse wisely and with intention along the way.
“Spend some time looking at your own house, your wardrobe, the things you enjoy doing, what attracts you on a daily basis…your style is already there.”
– Eliana Nunes, Eliana Nunes Floral and Event Design
Photo by Tamara Gruner Photography | Florals by Wepagency
Natural landscapes are another powerful source for inspiration. Maybe you find peace and joy in a coastline covered in seashells, an olive grove, or a countryside walk meandering through forest and river. Perhaps you’re getting married in a lush garden and want to evoke a similar look. Whatever it may be, use those landscapes as inspiration, and allow your floral designer to channel that mood through nature-driven, elevated designs.
Photo by Stephanie Brazzle Photography, LBB | Florals by Venus and Co.
LBH, looking for inspiration in the wedding world can be overwhelming. The options are seemingly endless—there is so much talent and so many creative ideas to behold. But, we can help you break it down! While you’ll find no shortage of beautiful content on here, you can easily narrow your search by color palette, season or style. Even more, you can see the portfolios of our trusted and talented Little Black Book members, who’ve been hand selected for their skill, professionalism, and reputation among peers!
Photo by Lauren Fair Photography, LBB | Florals by Faye + Renee
Most floral designers prefer a creative process that transcends social media, but none of us can avoid its influence. And in all reality, social media can introduce you to some of the most stunning floral talent and floral creativity. The key is to embrace social with just a little savvy, and create strategies that save yourself from nights of endless scrolling!
For example, some Instagram users have created floral feeds so exquisite that they rival the pages of any high fashion magazine. The hashtag #underthefloralspell (which belongs to the eponymous account) is the crème de la crème of floral inspiration accounts, elevated by Kiana Underwood’s eye for romantic flowers. If you want to use Instagram as a kind of search engine, use simple and clear hashtags: #floraldesign, #florist, #floralinspo, #weddingflowers, and #florallove to point you to any number of talented artists. The eco-friendly bride will love the #slowflowers movement, which connects brides with domestic flower farms and the artists who design with sustainably-grown flowers. And less-used, but beloved among the floral set: #stylingtheseasons, #respectnature, #flowersandotherstories, #myfloraldays, #slowfloralstyle, #thefloralseasons, and #savourtheseasonalshift. This group will link you to a romantic, slow, and often very British style of floristry.
Photo by Tenth Grace, LBB| Florals by Siren Floral Co.
When using Pinterest, you’ll want to set some boundaries for yourself, so that you don’t fall down a rabbit hole of confusing and conflicting content. Use it as a tool to find a general mood or feeling, but don’t try to pinpoint exact ideas you’re hoping a vendor can replicate. Vendors – and especially floral phenoms – pride themselves on originality, creative interpretation of trends, and an incredible ability and willingness to collaborate with their clients, so pigeon-holing them into already popular and previously-piloted designs (and thus removing their inventiveness and imaginative edge) can be a real challenge and deterrent to beautiful work to unfold, or blossom so to speak.
Photo by Whiskers and Willow Photography, LBB | Florals by Plenty of Petals
“Creating an exact match to a Pinterest image is impossible, yet there is so much pretty in the differences. I love it when brides understand that the entire aesthetic is what’s important rather than over emphasizing a specific bloom.”
– Christy, Colonial House of Flowers
You may even consider staying off Pinterest all together. One of the most persistent things we hear from fine art florists is a desire for couples to look beyond the screen for inspiration.
“Get off of Pinterest and look outside of the wedding world for inspiration! If you love the outdoors, go for a hike, or a walk on the beach and pay attention to what you find beautiful about the experience. If you love art, walk through your favorite galleries and spend extra time before the pieces you love, and see what ideas come to mind!”
– Amy, Gather Design Co.
Wherever you choose to look, at the end of the day, the mood and tone of the inspiration should feel like you and your partner, not someone else. Find things with meaning to you, and the rest will follow.