A Modern and Romantic Wedding Day with a Neutral Color Palette at The Avenue in Downtown Greenville, SC

Samantha Melei
March 12, 2021
Categories: Real Weddings, The Blog

A mix of a modern ceremony with details like acrylic chairs and a unique floral installation by Kara Nash Designs and a romantic reception with a warm, neutral color palette made up for this couples winter wedding day at The Avenue in Downtown Greenville in South Carolina. Perfectly planned by Beckon Events, the day was full of love, light and even Chick-Fil-A as the ideal send off, the bride and grooms fave! Check it out below to see all of Tanya Menoni‘s gorgeous images, and see how mixing modern and romantic details pairs perfectly together for the dreamiest day!

From Beckon Events…Leah and Kellan met while attending their company’s Sales Summit in Orlando. While they worked for the same company, they lived in completely different cities: Kellan in Louisville, KY, and Leah in Greenville, SC. For the next year, they navigated their long-distance relationship until Kellan decided to make the move to Greenville. He proposed on their 2-year anniversary, with Leah’s family waiting around the corner to celebrate with them.

For their mid-December day in downtown Greenville, the weather could not have been better and could have been, in fact, mistaken for an early spring day. The welcoming sunshine only enhanced the joy surrounding Leah and Kellan. Modern in its aesthetic, the day had an overall neutral color palette with varying tones of sands, taupes, and tans incorporated into each aspect. A soft, minimal touch of blush and mauve were incorporated within each floral arrangement to add depth, and gold accents sparkled throughout the entire design––not only through flatware and votive candles at the reception but even in the foil printing of their invitations and programs. Even the smallest details were of the most important to Leah, and her paper goods were no exception. Each piece of paper was fully crafted using gold foil, but adding another layer of dimension was the subtle shimmer of the main invitation & programs themselves, printed on specialty stardream quartz paper. Matching glass signage & gold hand calligraphy completed the entire day’s look, from start to finish.

The open, modern lobby of Avenue was the perfect setting for their ceremony. Clear ghost chairs carried their modern, minimalistic aesthetic, while also keeping the space light and airy. Anchoring the altar area was an impressive, arched organically shaped floral installation, complemented with a plethora of dusty mauve and neutral-toned roses. When the time for the ceremony arrived, Leah gracefully walked down the aisle toward her groom in her Louvienne dress & cathedral-length veil. Clasped to her bouquet as an heirloom piece was her grandmother’s brooch––keeping her close to Leah on such a special day.

As the ceremony concluded, guests made their way upstairs to the sixth floor for the reception. Subtly patterned tone-on-tone linens accented the estate tables, while oatmeal-colored velvet linens graced the round tables throughout the space. At the base of the head table sat an elegant floral installation that artfully grew up the table, becoming an immediate focal point for guests to enjoy as they turned the corner and experienced the space for the first time. Focused down the center of the entire space, leading guests all the way to the band and dance floor, were inviting lounge areas, creating cozy atmospheres for guests as they explored the reception. The outdoor rooftop space was accented with cafe lights, creating quite the popular spot for guests as they mingled with each other from cocktail hour and through the night.

Crafting an enjoyable guest experience was an important part of the day for Leah. So as the party continued throughout the night, illuminated ice cubes were added into each drink for guests to enjoy as they danced the night away to the incredible band, Steel Toe Stiletto. This was quite the hit! Nothing could beat the end of the night sendoff snack, however. As guests entered the lobby of the venue to see the sweet couple off, they were greeted with their choice of a spicy or original chicken sandwich from one of the bride and groom’s favorite restaurants––Chick-Fil-A. Once they received their sandwich, they were given a streamer wand to wave during the sendoff, and shortly thereafter Leah and Kellan exited amidst their jubilant guests. It was the perfect end to a perfect day celebrating the new Mr. and Mrs.!