How to Build Buzz When You Get Featured

First off—woot woot! Getting featured is really exciting and definitely something to celebrate! And, when you get one of those “Congratulations, we’d love to feature your submission,” emails, it’s time to rally the team and build buzz. Just like you’ll have a submission strategy moving forward, you’ll want to have a PR strategy as well (one that is documented so you can use it time and time again).

A PR strategy for you might put together for your features is very similar to a content distribution strategy you might develop for your blog. And, it might go a little something like this:

Pro-tip: If you know the date the feature will go live, send this plan to the vendor team so everyone has time to prepare. You can even send them a calendar invite so they get a reminder the day of.

Like and comment on the post on the publication’s Instagram feed

Share your own post on Instagram and put the vendor team in the comments and tag them in the post (you can tag the couple too!); put the link in your profile or using something like Linkin. Bio or Linktree

Share a story on Instagram and tag the vendor team so they can quickly reshare the story if they are not creating their own

If the publication shares pins from the gallery on their Pinterest account, repin them onto one of your relevant boards; if they did not but you can pin images directly from the feature on their website, do that
If neither of those are available to you, create 5-10 pins to pin on relevant boards you have on your Pinterest account and link them to the feature (use the publication’s name and a keyword in the image file name, pin title, and pin description)

If the publication shared the feature on their Facebook page, share that post (it helps to boost how many people see it); if not, share the link to the feature on your Facebook page
Share the link on your Linkedin profile (if the content is relevant to that audience)