October is Breast Cancer Awareness Month, and to commemorate, Brides Against Breast Cancer is donating 200 designer wedding dresses to brides in need! This social enterprise is committed to donating a portion of all its proceeds from dress sales to breast cancer research.
For the month of October, brides in need can select a dress off the website, share her story of how she needs it, and pay for only shipping and handling!
Breast cancer now impacts 1 in 8 women, and it is with these unfortunate statistics in mind that BABC is dedicated to sharing its proceeds with breast cancer charities nationwide. The social enterprise has been helping women since 1997, and has since raised millions of dollars for charity, as well as helping thousands of women with affordable dress purchases. Dresses can be purchased three different ways: its traveling “Wedding Dress Experience” shows (heading through Florida and Atlanta next), the Atlanta flagship store, and of course, via the website.
“BABC is innovative in how it conducts business and also in how it gives back to causes and brides. We’re proud to have a partnership with Brides Against Breast Cancer,” said Sheryl Cherico, President of the Georgia Breast Cancer Coalition Fund charity.
Any bride can purchase off-the-rack wedding gowns, which are either samples, new, or certified pre-owned gowns. They range in price, beginning at $99, with couture gowns going up to $2,999. All of the designer wedding dresses have been donated from generous, caring bridal salons or individuals who want to join in BABC’s goal of raising profit in support of breast cancer research.
If you are interested in the work BABC is doing and would like to get involved, please see BridesAgainstBreastCancer.
Style Me Pretty Contributor – Goli Parvinian is a bridal enthusiast and masters student living in Melbourne, Australia. Over the past few years, she has worked for bridal brands in her hometown of Chicago, New Zealand and New York City. You can typically find her in a cafe, face-timing her nieces or out on a long run.