Why is it important for a bride to think about scent on her wedding day?

Scent is an often overlooked but super important part of wedding design. The sense of smell is closely linked with both memory and emotions, so selecting a scent that you love for your wedding day can increase emotional bonds between you and your husband-to-be, and your guests. Your signature scent can also kindle happy wedding memories every time you wear it following the wedding day.

When planning her wedding, a bride should think about appealing to each of the 5 senses:

the look (from bridal gown to tabletop),

the feel (all of the textures of both the décor and attire),

the taste (from cocktails to dinner menus),

the sounds (from quartets to DJs) and finally,

the scent. Selecting a scent, whether with florals, and/or with a personal fragrance, helps to bond that signature scent with the special experiences and memories of the wedding day.

What are your favorite scents for brides today?

Brides should wear whatever scent makes them feel the most beautiful. That being said, from my perspective, the process of choosing a fragrance is a bit like choosing a dress. It should reflect your personality, and also match the overall theme of your wedding. You should consider the season, the venue, the formality of the event, time of day, etc.

I’ve been recommending Ralph Lauren Collection as a go-to. There are ten totally different, super luxurious fragrances that represent various destinations around the world. Each fragrance is crafted around a singular scent emblematic of the setting it represents. White Lily is perfect for a classic, country-club wedding, Sage is perfect for a wedding in the mountains, and Lime or Orange Flower are amazing for warm-weather destination affairs – Tulum, Palm Beach.. you name it.