I first discovered the genius of Hello! Lucky when I was living in San Francisco...the design and letterpress capital (some would argue). I fell in love with their vintage perspective paired with their fresh, modern colors, typefaces and designs. Their work is simply lovely, thus I am so excited to announce the launch of their BRAND SPANKING NEW website!
Aside from the fab new facelift, the site is so comprehensive and beautifully organized...allowing you to browse through their collection, learn a bit more about letterpress and of course, devour their gorgeous blog. But, the best part, is their new wedding department...
You can choose from a HUGE array of classic letterpress designs or from their new digital line. Which brings me to the really great reason that we are writing all about Hello! Lucky today...to celebrate the launch of their absolutely, holy-cow gorgeous new line of digitally printed wedding invitations...
Why digital you might ask? Well, straight from the horse's mouth, "It is less expensive than letterpress and creates a look that is a bit more casual, and yet still incredibly style savvy. In digital printing, an image is sent directly to the printer using digital files such as PDFs from graphics software such as Illustrator. This eliminates the need for a printing plate, which is used in offset and letterpress printing, which can save money and time.
Plus, instead of having to print large, pre-determined runs (as you have to do with letterpress), requests can be made for as little as one print. Digital printing technology has advanced rapidly over the last few years, meaning that it now results in quality that is comparable to old-school methods of printing."
Oh and the turn around time is a mere 5 business days. Ummmm, pretty great, isn't it? Guess what's even better...to celebrate the launch of their new line and beautiful new website, the girls at Hello! Lucky are gifting one lucky reader a $150 gift certificate to their online shop.
We'll have ALL the details of this giveaway (and how you can win) later this afternoon when we announce the winner of our New Years Contest!